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Shawnna Kerns

Marketing to the Millennial Mind

150 150 Shawnna Kerns

Ah, the dreaded Millennials—Gen Y—Gen “Me”. Sometimes suited with the outfit of “lazy, entitled, technology reliant youth”, what is it that makes this generation so different and difficult to understand? This group of individuals, born between the years of 1980 and 2000, number anywhere between 52.8 and 86 million and are said to be more…

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