Learning occurs regularly as staff take advantage of career growth opportunities
Talley Management Group, Inc. (TMG), a 33-year-old, employee-owned, leading association management company, proudly announces that seven of its team members have completed the six-week Digital Event Strategist (DES) certification program. Each individual passed the DES Certification Exam, certifying them as Digital Event Strategists by PCMA, the world’s largest, most respected, and most recognized network of business events strategists. Two additional staff achieved certificates in the areas of virtual meeting and event management and diversity, equity, and inclusion in the workplace.
“Professional development is one of our key pillars and is a part of who we are as a team,” said COO Joe Sapp, CAE, MBA. “With seven of our staff receiving their DES Certification, and two obtaining certifications in additional areas, we can provide our client partners with expanded knowledge, foresight, and experience needed to plan and execute events, regardless of platform, audience, or location, successfully and efficiently. They have established their professional credibility while affirming their commitment to continued education and growth.”
The following TMG team members have received their DES Certification:
- Arianna B., DES
- Emily Freeman, DES
- Heidi Jetter, CMP, DES
- Stephanie Moyer, DES
- Erin O’Leary, DES
- Wendy Stevens, DES
- Maripat Traino, DES
As a continuation of TMG’s effort in driving inclusivity in experience creation, Darryl Diamond, CMP, recently received his Virtual Meeting and Event Management Certificate from the Event Leadership Institute and Derrick Johnson, DES, CMP, earned his Diversity, Equity, and Inclusion in the Workplace Certificate from the Muma College of Business of the University of South Florida.
“Digital event strategy has often been considered an afterthought by many organizations,” said TMG Director of Event Strategy and Chief Diversity Officer Derrick Johnson, CMP, DES. “At TMG, our planners took the personal initiative and equipped themselves with the knowledge and tools needed to lead the design, delivery, monetization, and measurement of highly effective online experiences, helping to increase overall participant engagement and ROI.”
Earning the Digital Event Strategist Certification allows planners to:
- Plan, produce and measure all components and stages of digital and hybrid events
- Monetize digital events through pricing and sponsorship strategies
- Evaluate and choose the most sophisticated tech solutions
Talley Management Group, Inc. currently works with over 40 national and global associations providing full association management services; outsourced solutions and consulting services; and in-person, virtual and hybrid meetings and events services. TMG is a proud participant in the Employee Stock Ownership Plan (ESOP) program that allows all employees of TMG to have direct ownership of the Group.