It’s no secret the value of social media is skyrocketing. With a whole decade of social media behind us and a new one just ahead, most of us have a pretty good understanding of how it works, right? But what if I told you about Instagram having a 59% engagement level or Twitter’s six different forms of communication, would you still label yourself a social media guru? Social media platforms are more than retweets, shares and likes. They are direct channels into the world and people around us, and thanks to this modern communication your organization has unlimited potential for exponential growth. As summer fades and fall calls, creating a strategic social media plan could be the key to your organization’s success.
Increase awareness. The main goal of many organizations is to increase awareness and create a community. Through the effective use of social media strategies, you create a sense of brand and consistency that helps identify your community while driving others to join.
Create Direction. Without a social media strategy, you’re taking a shot in the dark in reaching your target market and gaining their attention. Social media is free advertising so it’s vital to hit your mark and create a strong presence among social media networks. Generate direction to your website, boost memberships, email sign-ups and donations.
Measure, report, and improve. Just like any strategy, there is always room for improvement. Creating a strategic social media plan will make it easier to track improvements and reveal what does and doesn’t work for your organization on social media.
Don’t fall behind on what’s important for your marketing plan. Gain control of your social media presence and maximize the benefits a strategic social media plan has to offer.
The above post was written by Victoria Bykow, one of Talley Management Group’s Marcomm interns. Victoria is in her senior year at Rowan University.